blog # 2 Running

In your blog, respond to the following:1. What was your initial reaction to this ad? What elements stood out to you the most? The elements that stood out to me were how he compared runners and jogger. How jogging might as well be sleep walking when comparing it to running. They are two entirely different things. It also speaks to the human desire the need to run, and how inside all of us there is a desire to run, because if we didn’t we would have never caught any food early on in human evolution. It also says how people truly don’t run any more they mostly jog at parks they jog and listen to music, or jog on treadmills.

2. Do you run? If so, how did this affect your response to the ad? If you are not a runner, how did that affect your response to the ad? Yes I run but it seems I need to re-evaluate my definition of running, this article puts running in a whole new perspective. It compares jogging as the half assessed way of running basically saying that if you don’t have the heart to tun get out of the way. Also if you’re not making people feel uncomfortable than you’re not running fast enough. It also makes me feel proud that I try and give it my all when I run I don’t half ass it I pour my heart out on the pavement.

3. Analyze the literal components of this advertisement (text, allusions to television, layout, images, and other elements referenced in your reading). How do these elements lend significance to the ad's intent to persuade? They show that runners are a force to be reckoned with a joggers are merely a byproduct of the lazy runner who lost his/her ability to want to run but can’t simply quit so he/she jogs. The pictures show how these runners a force to be reckoned with and how also in a lot of crime shows there is always a runner who finds the body of a person in the woods randomly that s because they run they don’t need people to see them run they just do it.

4. What values are promoted or discouraged in this ad? The values of this article are not wanting to quite, even though running might be hard your body needs to run it wants to run. Your body was bred to run it evolved so that you could catch food, and to escape preditors. It also discourages jogging in a way that it makes jogging seem like quitting like you’re not a real person unless you run, and if you jog that’s ok but running is still better.

5. Consider the intended audience for this ad Does Pearl Izumi alienate the "jogging" population to its detriment, or do you see marketing advantages in dividing the running population from the jogging population? Explain. There is always a marketing scheme embedded in an ad, you could simpley add to this at the end that is why I’m selling my special designed hand made shoes made especially for runners by runners.

6. Review your text's description of appeals to logos, ethos, and pathos. When you look at this ad, what type of appeal is strongest to you? What ad elements prompted you to make this choice?Now, consider the ad on the left. The ad is very emotional it makes you think about running it prompts your inner desire to push yourself.

7. Regardless of your opinion on this subject matter, if you could choose only one ad, the Pearl Izumi or the Reebok ad, to appear in a magazine, which would you consider the most effective in selling its product? Explain the main reasons why you chose one ad and why you rejected the other. The Reebok ad simply put the company is well known name brand, and I have never heard of Pearl Izumi. You can also easily find Reeboks I’ve never seen Pearls shoes for sale at any shoe store.